Senior Copywriter based in Singapore

Portfolio Category

Integrated

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GALAXY S8: Galaxy Plus

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To launch the Galaxy S8 and its Galaxy Plus companion apps/devices, we created 4 distinct experience zones across Singapore that showcased how the Galaxy S8 can help users discover new ways to enjoy doing the things they love. From escaping into virtual universe to stepping back in time in a 360˚ photo booth to mark …

GALAXY Note 4: Road to Ramlee

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My biggest project thus far, “Road to Ramlee” tells the story of a band on the verge of their big break, and their break up, as they go through a journey from being a tribute band for legendary Malaysian entertainer P. Ramlee to something so much more, with the help of their Note 4. This …