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MSD: I Can. We Will.

How do you promote a revolutionary lung cancer treatment option… without talking about the treatment? “I Can. We Will” is an on-going project and campaign that seeks to make information about lung cancer more prominent, and aims to bring not just awareness but also get people talking, especially potential patients with their healthcare experts. We created …

GALAXY S8: Galaxy Plus

To launch the Galaxy S8 and its Galaxy Plus companion apps/devices, we created 4 distinct experience zones across Singapore that showcased how the Galaxy S8 can help users discover new ways to enjoy doing the things they love. From escaping into virtual universe to stepping back in time in a 360˚ photo booth to mark …

GALAXY Tab S: Sense Test

To demonstrate just how good the Super AMOLED display on the Tab S is, we conducted an sense experiment where 50 people tried two samples of different items while only looking at a photo of it. Almost 95% had a better experience tasting, smelling, or touching the second sample. The thing is, we actually gave …