My biggest project thus far, “Road to Ramlee” tells the story of a band on the verge of their big break, and their break up, as they go through a journey from being a tribute band for legendary Malaysian entertainer P. Ramlee to something so much more, with the help of their Note 4.
This integrated campaign consisted of a 4-part YouTube web series, each connected to a digital engagement on various social media where viewers could get musical video responses and even influence the final music video just by voting through skip ads.
Check out the video series:
Music Video coming soon.
Kancil Awards 2015
Silver Cyber (Cyber Campaign)
Bronze Entertainment & Branded Content (Digital)
Bronze Entertainment & Branded Content (Short Film – Under 10 Minutes)
Merit Entertainment & Branded Content (Campaign)
Agency: Leo Burnett Kuala Lumpur
Client: Samsung Malaysia