To demonstrate just how good the Super AMOLED display on the Tab S is, we conducted an sense experiment where 50 people tried two samples of different items while only looking at a photo of it. Almost 95% had a better experience tasting, smelling, or touching the second sample.
The thing is, we actually gave them the same item twice. We only changed the display they were looking at, the first being a standard LCD and the preferred second, our Tab S with Super AMOLED.
Campaign Brief’s The Work 2016
Acceptance
Kancil Awards 2015
Merit Entertainment & Branded Content
 (Live Experience)
Dragons of Malaysia 2015
Gold Best Small Budget Campaign
Merit Best Innovative Idea or Concept
Year: 2014
Agency: Leo Burnett Kuala Lumpur
Client: Samsung Malaysia
