How do you promote a revolutionary lung cancer treatment option… without talking about the treatment?
“I Can. We Will” is an on-going project and campaign that seeks to make information about lung cancer more prominent, and aims to bring not just awareness but also get people talking, especially potential patients with their healthcare experts.
We created the website from scratch to house resources that are more digestible (i.e. less medical-speak), so that it can become a tool for patients and their concerned family/friends to use when they discuss with their doctors.
We also kickstarted a mini #BalloonChallenge to highlight the effect of lung cancer – shortage of breath. Doing the challenge will cause most people to experience what lung cancer sufferers face every day, and was also a reminder for people who faced unusual difficulty consulting this task to perhaps get checked.
Visit the website or view some screenshots below:
Agency: Cheil Singapore
Client: MSD Pharma (Singapore)